Skip to main content

In December 2021, total payroll employment rose by 199,000 nationwide, and the unemployment rate fell to 3.9%. But despite the solid rehiring in the last few months, the labor force participation rate remains short of pre-pandemic levels.

A low participation rate – coupled with a labor shortage that is giving workers more leverage than they have experienced in years – is continuing to challenge employers in attracting and retaining key talent.

While positive for workers, the competition for talent is expected to last well in 2022. And though hard to predict what the future will hold in this candidate-driven market, it is clear that hiring will not get easier in the coming year. To overcome this, recruiting teams should turn to various tools including talent acquisition (TA) planning “workbooks,” which are catalogs of tools designed to help recruiters approach strategic recruitment in the new year with a reimagined gameplan.

Create a high-level strategy

The first step in improving recruiting strategies this year is creating a strategic and detailed plan to help achieve 2022 hiring goals, including anticipating the number of new hires over the next 12 months. Recruiting teams should work with their executive leadership team to understand what the company’s strategic plans are for the new year, and in turn, what roles they will need to hire.

This is also a key time to examine if a team should:

  • Conduct employee engagement surveys, which can help anticipate satisfaction, engagement, and turnover.
  • Study historical trends, as some employee turnover and hiring needs can be cyclical. For example, many employees make the decision to leave their current jobs in January.
  • Estimate the impact of the “Great Resignation” on your employee base and anticipate increased employee turnover as well as expectations such as increased wages, better working conditions, remote work options, flexible workplaces (especially for working parents), and improving diversity, equity, & inclusion (DE&I) efforts.
  • Similarly, get a firm understanding of DE&I goals for 2022, as well as any plans for attracting, hiring, and retaining talent from all walks of life.
  • Consider any internal mobility or promotions anticipated that will lead to the need for new hires. Additionally, determine the anticipated number of new employees needed by role, location, and business unit.

This strategy should help establish goals that are specific, measurable, achievable, relevant, and time-based. Recruiting teams should set a realistic number of goals that a given team could achieve depending on team size, maturity of the TA function, and the company’s strategic plans. A great way to think about goals is to put the team into the future: “By Dec. 31, 2022, the team will have hired 10,000 new employees, increased the percentage of underrepresented employees by 10%, and reduced time-to-hire by 30%.”

Build targeted audience plans

Another strategy recruiters can employ in 2022 is identifying, prioritizing, and nurturing the audiences most important to the organization. Specifically, this includes:

  • Key talent audiences: These audiences have the experience and skill set to fill high-volume jobs, geographically targeted jobs, or critical jobs like executive hiring.
  • Strategic audiences: These demographic groups that businesses want to attract such as underrepresented candidates, veterans, and military hiring, along with university relations for students, interns, and recent graduates.
  • Relationship audiences: These include candidates that the business already has a known relationship with, including employees, alumni, employee referrals, contingent workers, and past applicants, such as high-potential candidates.

Most companies are already focused on developing great content, whether it be through clear job descriptions, cultural videos, or company blogs as means to attract and engage new job seekers. To ensure this content is seen by the right candidates, recruiters should incorporate targeted audience planning into the research and development steps that come right before the content is built. Before executing any recruitment marketing effort, TA professionals should gather a team made up of a representative from marketing, recruiting, customer success, sales, and employees who match the type of hires the company is looking to attract in order to ensure materials are seen through multiple perspectives within the organization.

Overall, organizations need to become more adaptable to labor market conditions in the new year. In addition to the above, this can include automating recruiting processes and leveraging innovative technology such as intelligent messaging and chatbots, as well as outsourcing more jobs and making more internal hires.

These strategies are just the beginning of ways teams can ramp up hiring efforts in 2022. Because of the constant change in the TA landscape over the last year, it can be difficult to know where to begin when preparing for the new year in recruiting. But with the worksheets as a tool, recruiting teams can take stock of current programs and make data-driven decisions to get better results from future processes, ensuring a positive return on their hiring budget for the new year.

By: Kerry Gilliam, Vice President of Marketing Strategy at Jobvite.

Share this post:

Source

Sally Fletcher
Sally Fletcher

Left us a 5 star review

google
Sally Fletcher
December 12, 2023

I would highly recommend agilis recruitment to anyone looking for work. I was contacted a few weeks ago by Chris, who matched the skills I have to an opportunity I was unable to refuse. He was professional and knowledgeable, but also friendly and down to earth. With quick response times, he was able to answer every question I had about the role whilst selling my skills and personality to the company before I had even met them. The input form Chris throughout the process, not only made everything easier but also it took the pressure off massively. I am very grateful. Thank you.

google
Jon Ives
December 11, 2023

Chris has done a great job for me. It's most refreshing to have a recruiter that both understands the role being recruited and listens to the candidate's requirements and concerns. Top marks!

google
Michael-William Kelly
December 2, 2023

It was great to work with Chris at Agilis to find my new role. He was always on hand to guide me through the process and make sure I was fully briefed prior to each interview. I would happily use Chris to find me a job... although I'm very happy where I am now! M-W Kelly

google
Eric Edge
October 31, 2023

Had a top experience with Edd. Sorted me 3 interviews with my preference of company, landed a role very quickly after. Professional + Friendly guy, would recommend.

google
Edna Atkins
July 17, 2023

An excellent recruitment experience. From the initial contact and throughout the interview process, Chris and his team excelled. I can highly recommend this agency.

google
Brendan Dodge
May 15, 2023

Chris from Agilis recruitment was fantastic. Professional and friendly; from providing the role, to the level of contact throughout the process.

google
Jen Cummings
May 15, 2023

Edd was great, I had some bad experiences with recruiters whilst looking for a new role but Edd restored my faith!

google
Harry
March 29, 2023

Chris at Agilis was professional throughout the entire process and was always available to discuss any concerns. He also made sure to only flag roles that I would have a genuine interest in. Thanks again Chris!

google
Mac Beirne
March 1, 2023

Chris Ellsworth was my recruiter and I was greatly impressed with the level of his assistance throughout the process from start to finish. He provided me with job role applications that were personalised to me based on what I told him I was looking for. If there was any confusion, I was always able to contact him throughout the whole process and ask for clarification which he would then, always happily give. Chris genuinely made me feel that he wanted me to get the role as much as I did and helped me with every step on the way.

google
subhash d
May 24, 2022

I had a great experience with Ed and Agilis. Found me a job which was the perfect fit and supported me along the way. Thank you so much for the support Ed.

google
Jessica Stafford
May 10, 2022

Had a great experience with Agilis Recruitment. Ed helped me find the perfect role for me in a great business. He also was very professional, cooperative but most importantly, understood what was important to me and listened to what I was looking for. Thank you Ed!

google
Arthur Guide
February 25, 2022

Amazing experience with Agilis, a professional company. I have no words to thank Edward. He found a great role for me.

google
Miles Jarvis
February 5, 2021

I had a great experience with Ed and Agilis. It was great to have a recruiter who understands exactly what his clients are looking for in a candidate. 5 stars!

google
Damian Marchewka
February 2, 2021

Ed was great, found me a job which was the perfect fit and supported me along the way, solid agency

google
Nadia Mkinsi
May 27, 2020

Laura is a lovely individual and easily the best recruiter I have ever worked with: proactive without being pushy, professional without lacking sincerity, and most importantly, she genuinely cares about her clients. She was incredibly conscientious in understanding my background and aspirations, and matched me with a role I WAS really excited about. I knew I was in good hands from our very first conversation – and I am happy to say I am a month into my new job and loving it!

google
Dean Rudge
April 21, 2020

I worked with Ed when securing my role. It was a massive step in the direction I wanted to move my career in and Ed was pivotal in making that happen. I liked that right from the start he was not pushy, he listened to what I had to say and feedback and he kept in regular contact without bombarding me, using the most suitable form of messaging whether it be LinkedIn, Email or a Phone Call. I would highly recommend Ed and the guys at Agilis - keep up the great work guys!

google
Paul Stonuary
March 30, 2020

A really nice team to do with. Proactive, prompt and supportive - just what you want, but rarely find in a recruitment agency.

google
Chris Harvey
March 23, 2020

Have found Agilis recruiting fantastic. Cannot rate them highly enough! Give them a go for all recruitment needs!

google
Harry Ray
March 20, 2020

Laura and Ed at Agilis helped me get placed last year, and Laura was exceptionally accommodating and patient, calling me outside of hours when it was convenient for me and keeping me in the loop about everything that was going on. I'm happy with my role and feel like the guys at Agilis really put time and effort into their work -- thank you!

google
Tarnea Garvey
March 20, 2020

My experience with Agilis has been great. I found Laura to be incredible helpful and always ensured she remained in contact with me throughout my job search. Thankfully I managed to find a new job through Agilis and the company has turned out to be everything that they told me the it would be! 5 Stars from me!!

google
Alex Dewey
March 19, 2020

Great experience with Agilis. Following relocating to Bristol I’d found myself having conversations with a couple members of the team. I’d expressed how important it was for me to find the right role but also due to circumstance I needed the process to be accelerated as much as possible. Laura was my main point of contact and managed to find me the best role I’ve ever had in what must be record time. I couldn’t rate their work higher and will definitely be my first point of contact when looking for new opportunities. Thanks again!

google
Harry Rossiter
March 19, 2020