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At Link Humans, our goal is to help you understand why someone would want to join and stay at your company. The better you know your reputation as an organization, the easier it will be to attract the right people and get them to stick around.

To do that, we do research and analysis to transform sentiment into data, analyzing over one million employer brand data points to create the Employer Brand Index. At its core, the index measures what current and prospective employees care about and how likely they are to say something about it.

We also use this methodology to research trends in employer branding and talent attraction that may have implications for the industry’s future. We’ve previously looked at the role of diversity and inclusion at 20 top US tech companies, the state of innovation and technology at the top 10 US banks, and how employer brand values have shifted during the pandemic.

For our newest study, we’re looking at how Environmental, Social, and Governance (ESG) principles impact employer brand and why they’re more important than ever, especially as we begin to recover from COVID-19. In our recent podcast, I caught up with Olivia Thompson, our Account Manager, to discuss the study results.

What Our Data Tells Us About ESG

In creating our Index, we go through a pervasive process of categorizing commentary according to positive and negative sentiment,” Thompson says. “From these comments, we categorize them even further into our sixteen employer brand attributes.”

As we’ve been looking over our data for Q1 2021, we’ve noticed that ESG has been a significant driver of positive commentary. “85% of commentary towards this attribute is positive,” Thompson reports, and it’s also the second-highest mentioned attribute on social media. This combination of something likely to be talked about positively and widely shared is potent when it comes to your employer brand. This makes ESG a great driver of positive impact towards your overall Employer Brand Index score.

Why Sustainability Should Be a Key Part of ESG Initiatives

In her research, Thompson found that sustainability, in particular, formed 23% of the total number of positive ESG mentions in Q1 2021. Whether you’re talking about reducing plastic use, aiming to be carbon neutral, or starting initiatives to combat climate change in other ways, both employees and candidates are taking notice.

ESG initiatives also have a strong link with another high-scorer from Q1 2021: mission and purpose. Candidates, employees, and alumni were likely to talk about an organization’s mission and purpose, and the commentary was overwhelmingly positive.

“From a talent attraction and productivity perspective, maintaining a strong ESG agenda generally is important for both keeping your current employees motivated and attracting new ones,” Thompson says. The Future of Work study from PwC backs up this sentiment, finding that 65% of people worldwide want to work for an organization with a powerful social conscience.

Activating Your Sustainability Message

Our data also enables us to contextualize this information regarding who is saying what, which can help you understand how to make a plan for activation and impact. 46% of positive commentary on sustainability has come from senior management, and 90% of it happens on social media.

Senior management needs to lead the charge in discussing sustainability and ESG initiatives on social media. Meanwhile, your team should look to leverage a range of channels, hashtags, and campaigns to boost activation—and track your success. “It’s people’s stories that are going to be of interest,” Thompson says, “and if the conversation is positive, you should try to boost it as much as possible.”

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Sally Fletcher
Sally Fletcher

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Sally Fletcher
December 12, 2023

I would highly recommend agilis recruitment to anyone looking for work. I was contacted a few weeks ago by Chris, who matched the skills I have to an opportunity I was unable to refuse. He was professional and knowledgeable, but also friendly and down to earth. With quick response times, he was able to answer every question I had about the role whilst selling my skills and personality to the company before I had even met them. The input form Chris throughout the process, not only made everything easier but also it took the pressure off massively. I am very grateful. Thank you.

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Chris has done a great job for me. It's most refreshing to have a recruiter that both understands the role being recruited and listens to the candidate's requirements and concerns. Top marks!

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Edd was great, I had some bad experiences with recruiters whilst looking for a new role but Edd restored my faith!

March 29, 2023

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March 1, 2023

Chris Ellsworth was my recruiter and I was greatly impressed with the level of his assistance throughout the process from start to finish. He provided me with job role applications that were personalised to me based on what I told him I was looking for. If there was any confusion, I was always able to contact him throughout the whole process and ask for clarification which he would then, always happily give. Chris genuinely made me feel that he wanted me to get the role as much as I did and helped me with every step on the way.

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Amazing experience with Agilis, a professional company. I have no words to thank Edward. He found a great role for me.

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I had a great experience with Ed and Agilis. It was great to have a recruiter who understands exactly what his clients are looking for in a candidate. 5 stars!

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May 27, 2020

Laura is a lovely individual and easily the best recruiter I have ever worked with: proactive without being pushy, professional without lacking sincerity, and most importantly, she genuinely cares about her clients. She was incredibly conscientious in understanding my background and aspirations, and matched me with a role I WAS really excited about. I knew I was in good hands from our very first conversation – and I am happy to say I am a month into my new job and loving it!

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I worked with Ed when securing my role. It was a massive step in the direction I wanted to move my career in and Ed was pivotal in making that happen. I liked that right from the start he was not pushy, he listened to what I had to say and feedback and he kept in regular contact without bombarding me, using the most suitable form of messaging whether it be LinkedIn, Email or a Phone Call. I would highly recommend Ed and the guys at Agilis - keep up the great work guys!

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Laura and Ed at Agilis helped me get placed last year, and Laura was exceptionally accommodating and patient, calling me outside of hours when it was convenient for me and keeping me in the loop about everything that was going on. I'm happy with my role and feel like the guys at Agilis really put time and effort into their work -- thank you!

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March 20, 2020

My experience with Agilis has been great. I found Laura to be incredible helpful and always ensured she remained in contact with me throughout my job search. Thankfully I managed to find a new job through Agilis and the company has turned out to be everything that they told me the it would be! 5 Stars from me!!

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